There is no point in planning more than you can actually handle. This is important even if you run a small business and generate all your own marketing content. Identify who is responsible for what content and how much content you can realistically produce. Plan your calendar with your editorial team.What content is your audience responding to? Which channels are leading to sales? Use your publishing successes and failures to drive your marketing plan. Use your content as a way of getting feedback from customers.Be prepared to adjust your tactics as you collect data from your customers.

Developing a marketing strategy can provide some direction, but it’s all guesswork until a plan is actually implemented. Identify your target audience and adjust your marketing strategies to meet its changing needs.To help you with this process, here are a few things to keep in mind as you plan your calendar. But the whole point of using a marketing calendar is to get organized, save time in the long run, and actually reduce stress. Getting started with the Smartsheet APIĬreating a marketing calendar may seem overwhelming, especially if you are planning content and other marketing efforts a year in advance.ENGAGE Smartsheet ENGAGE brings together our global customers, experts, and partners to share their experiences, ideas, and best practices.Smartsheet events Your hub for Smartsheet events, webinars, Q&As, and user groups.Partners Learn about the Smartsheet partner program and access our partner directory.Community Explore user-generated content and stay updated on our latest product features.Help and Learning A comprehensive knowledge base, including articles, tutorials, videos, and other resources that cover a range of topics related to using Smartsheet.Content Center Articles and guides about project management, collaboration, automation, and other topics to help you make the most of the Smartsheet platform.

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